Jack Mason’s considerable success as a clothing designer is attributable in part to the fact that he understood that men dress for their personalities, not for their outer clothes. To this day, Jack Mason’s clothing line caters exclusively to men. His designs for men’s wear have won numerous awards and Jack Mason Men’s Club has been one of the most successful labels in recent history. But not far back in time, he also made an impact with his womenswear collection.
When it comes to fashion, it’s not easy to succeed. It takes bold creative leaders to truly bring something new to the table and Jack Mason clearly possessed such leadership skills. He was a leader in the realm of clothing, and he was equally at home with men or women. During the 1950’s, when the fashion for both genders was still primarily a boy’s club, Jack Mason was able to combine his love of clothes with his interest in art, creating the Jack Mason’s Art Couture clothing line Jack Mason’s considerable success.
The first product to be launched out of the series was the Jack Mason & Friends suit, which were so well received that the company later extended the line to include a variety of outerwear. Each piece in the Couture line was designed by a top fashion designer. As such, they were consistently among the best-selling items in their respective lines. A favorite among his fans were the ruffled vests that were designed to fit comfortably over a white shirt. The soft lines of the original Jack Mason & Friends suit, coupled with the classic white and red color scheme, made them an enduring wardrobe staple.
Another important Jack Mason creation was his line of ladies’ outerwear. Following the success of his previous garments, he expanded his line to include jeans, shirts, skirts, blouses, and blazers in a variety of colors and patterns. Even though these clothing offerings were often far more modest than his previous outfits, they still managed to be popular. He also pursued a bold style in his women’s clothing, eschewing the frills for a smarter look. In fact, many of his designs were reserved strictly for women.
In addition to clothing, Mason sought to promote his image as an up-and-coming fashion designer. He often posed for pictures in upscale, luxurious hotels. He often wore expensive suits and wore his own brand of shoes, both by design and by personal request. He also hosted his own fashion shows at his New York City offices, allowing the world to see his designs first-hand. All of this, as well as his popular radio shows, further enhanced his reputation.
Jack Mason’s clothing was an early testament to the power of the American economy. He capitalized on the country’s economic downturn, offering consumers new fashions at affordable prices. This not only gave consumers an opportunity to buy previously unaffordable clothing, but it also provided employers with a cheap alternative to unionized employees. As a result of Jack Mason’s efforts, the country’s economy did recover, and so did his bank accounts.