What It Takes to Write for a SEO Agency

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What It Takes to Write for a SEO Agency

People often wonder what is required of a person to write for a SEO agency. We will take a look at the skills required to be a freelance SEO writer.

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What is SEO writing?

SEO writing is the writing of content for websites that includes specific keywords. These keywords have to be used a specific number of times in an article which is called keyword density. Some grey hat SEO companies expects the writer to use the keyword as much as possible where white hat companies have very specific rules regarding keywords and the density used. The overuse of these words are called keyword jamming and is an unethical SEO technique. In addition to the use of keywords the articles should be of high quality and unique.

Good writing and language skills

One of the first skills an SEO agency requires of a freelance writer is quality. The writing should be relevant to the company and subject, the spelling and grammar flawless and the keywords used within context. Almost all of the articles written are published on websites to improve search engine rankings and the quality of the content placed on the website plays a big part in how well the website ranks seo agency.
Multiple ideas and concepts

A SEO writer is required to create and write multiple articles on a single keyword. Initially this is quite easy, but you have to keep in mind that every article has to be unique and different from all the rest. This means rewrites and spinning is not allowed. Writing 4 articles on a single keyword is relatively easy, but when you get to 20 it is a whole other ballgame. To be a successful freelance writer for a SEO agency you need to be intelligent enough to construct new ideas.


As a freelance writer, your professionalism will determine how long you last as a SEO writer. If you have written communication skills you will only be used once and discarded because you are unprofessional and difficult to communicate with.

Time management

A freelance SEO writer needs to have a firm grasp on is time management. Good writing takes time and SEO work has set deadlines. Being able to plan ahead and manage your time accordingly will ensure that you have all your assignments completed in the time frame provided by the SEO agency.

Will power

A freelance SEO writer needs to have extreme will power, and should be able to use it. Because the writer is working on their own time and schedule without a manager looking over their shoulder, it is easy to fall prey to distractions or even create ones that keeps you from doing your work. A good way to ensure that you get all of your work done on time is to set achievable goals that will help you to keep your writing position with the SEO agency.

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